1. What marketing activities do you use to promote your app?
Select all that apply:
Mobile Ad Network(s)
Pay-per-click (PPC)
Email Marketing
Incentive-Based Download Programs
Mass Media (TV, Radio, Print)
Press Relations and Media Mentions
Real-time Bidding Exchanges
Reviews and Commenting Sites
Social Media (Facebook, Twitter, YouTube, etc.)
Video
Website
SMS
2. What factors do you use to determine your target rank position
in the app stores?
We target rank position based on the rank that historically delivers the greatest volume at the
lowest cost per user
We target rank position based on the rank that historically delivers the most downloads
We target the highest rank position possible
We don't target rank position
3. What is your marketing optimization strategy?
We optimize our marketing activities based on clicks and/or downloads
We track user interactions with our app and optimize our marketing in real time based on:
number of app opens, registrations and/or purchases
We let the ad networks optimize for us
We don't optimize our marketing
4. How often do you optimize your marketing spend?
We don't optimize our marketing spend
Daily
Weekly or more
In real time
5. Do you track user ROI and steer your marketing to the sources
that generated these "loyal" users?
Yes, we track user interactions with our app and steer our marketing spend to vehicles
that delivered the most profitable users
We focus our marketing activities to vehicles that generate the most downloads
No, we don't currently have a strategy for this
6. What is your strategy for acquiring users organically -
without paid marketing influence?
We target the rank that generates the most users organically
We don't have a strategy for acquiring users organically
7. How many ad networks do you work with to promote your app?
3 or more networks
Two networks
One network
We don't use ad networks
